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I would like to start by defining the following terms.

Brand Awareness is the extent to which the consumer associates the brand with the product that they wish to purchase. 

Brand Recall is the ability of the consumer to recollect the brand with reference to the product. 

Brand Recognition is the potential of the consumer to be familiar with the brand when enquired about the brand or shown an image of the brand logo.

Your aim will be to create a Brand Awareness for customers and that they know that your product is for sale. Building a Brand is going to be an ongoing process in which you have to engage with customers and potential customers. Here is a list of some things that can be done to achieve this.

  1. Create a Blog to connect with people and post relevant content about your product.
  2. Use Social Media i.e. Facebook, Twitter, Instagram to post regularly and keep you in the spotlight.
  3. Instore Samplings. Invite People to sample your Product/Products.
  4. Sponsor Local or charitable events.
  5. Build Partnerships within the community.

It is vital that your logo is clearly visible on your website and distinguishes you so that your brand becomes instantly recogniseable. If you need a professional logo designed we can recommend a suitable graphic design company to create a suitable logo for you. This is important as you create your online presence and needs to make you stand out.

 

For a consultation call Frank:

086-4042821 or 052-6170686

(e) info@iniscara.ie